1. Invest
Most people will watch AI change sales. A few will own a piece of it.
Objection Proof AI is raising capital. If you want to talk about the round, start here.
Steve Trang, founder of Objection Proof AI
AI won’t replace your sales team. Reps who can’t handle objections will.
I’m Steve Trang, founder of Objection Proof AI. I’ve trained thousands of salespeople to close since 2019. Now we build AI that answers, follows up, books appointments, and handles objections the way your best closer does.
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As of Nov 2026
More leads won’t fix a team that folds at the first “no.”
What happens
Leads come in. Nobody calls back fast enough. The rep who does call hears “I need to think about it” and hangs up with nothing. The lead goes cold in the CRM and you pay for another one.
What it feels like
You know AI is coming for your sales process. You just don’t know which tools are real, which are toys, and whether your team will use any of it. So you keep paying for leads and hoping the next hire is the one.
What’s wrong with it
A good lead shouldn’t die because someone got scared of an objection. Selling is a skill. It should be trained, measured, and backed up by AI that never forgets to follow up.
The old way
Buy more leads, hire more reps, hope someone closes.
The new way
Work every lead you already paid for, and let AI handle the follow up and the first round of objections.
I didn’t learn sales from a textbook. I learned it on the phone.
I’ve sat where you sit. I started in real estate in 2005, right before the crash. I watched good deals die because nobody followed up, and good reps quit because nobody taught them what to say after “no.” I got tired of watching it happen.
So I built the fix. My real estate investor and wholesaler clients asked me to build Objection Proof AI because they were burnt out by their salespeople. Every client since is a company that decided to stop leaving money in the CRM.
I’ve also spent the last years talking about this in public:
- Host of the Disruptors podcast since 2018
- 49.7K YouTube subscribers
- 11K Instagram followers
- Dozens of stages
“Four or five days in it’s already working, like literally a contract from a year-old lead.”
Three steps. No guessing.
Step 1
Find the leak.
We look at where your leads go cold: speed to lead, follow up, or the objection your reps can't handle.
Step 2
Plug in the AI.
Objection Proof AI answers, follows up, and books appointments inside the CRM you already use.
Step 3
Close more of what you already paid for.
Your closers spend their day on booked appointments instead of chasing.
Pick the door that fits you.
2. Buy Objection Proof AI
Stop buying leads you never work.
See how the AI answers, follows up, and books appointments for your team.
3. Listen to Disruptors
Real operators. Zero fluff.
Operators talking about what’s working right now in sales, AI, and growth.
4. Be a guest on Disruptors
Built something worth talking about? Bring the playbook, not the pitch.
5. Invite Steve to speak
Most AI talks leave people inspired. Mine leave them with a plan.
The teams that wait won’t get a second shot at these leads.
Every week without a fix is another stack of leads you paid for and never worked. Your competitor answers in seconds and follows up every time. You call back tomorrow, maybe. The buyer doesn’t wait. Neither will the market.
Picture your pipeline when nothing slips.
Every lead gets a fast answer. Every lead gets followed up. Your reps walk into booked appointments ready for the objection, because they’ve already heard it a hundred times in practice. You stop hiring to fix a follow up problem. You grow because your team closes more of what’s already in front of them.
Operator first. Founder second.
Steve Trang is the founder of Objection Proof AI, an AI sales platform that answers leads, follows up, books appointments, and coaches sales teams. He has been in real estate since 2005 and co-founded Scottsdale Community Bank. In 2018 he launched his podcast, Disruptors. He lives in the Phoenix area.
Most podcasts talk about sales. This one shows you how.
Disruptors has been on the air since 2018. Operators come on to talk about what’s working right now in sales, AI, and business growth, with real numbers and real playbooks.
Want to be on the show? Apply to be a guest on Disruptors.
Your audience has heard the AI hype. Give them the playbook.
I’ve spoken on dozens of stages about AI and sales. I talk about what I’ve seen building Objection Proof AI, not what I read in a newsletter.
Topics
- How to roll out AI in a sales team without losing your people
- Why objection handling beats lead volume
- Speed to lead: what actually moves appointment rates
- Where AI should work, and where humans should stay
Questions people ask
Who is Steve Trang?
Steve Trang is the founder of Objection Proof AI and the host of the Disruptors podcast. He has been in real estate since 2005, co-founded Scottsdale Community Bank, and speaks on AI and sales.
What is Objection Proof AI?
Objection Proof AI is an AI sales platform. It answers leads, follows up, books appointments, and coaches sales teams on objection handling.
Is Objection Proof AI raising money?
Yes. Objection Proof AI is raising capital. Investors can start with the investor interest form on this page. Go to the investor interest form.
Will AI replace salespeople?
No. AI replaces the follow up nobody does and the first round of objections. Reps who learn to work with it will close more. Reps who can't handle objections will get left behind.
What is the Disruptors podcast?
Disruptors is Steve Trang's podcast. Since 2018, operators have come on to share what is working right now in sales, AI, and business growth.
How do I book Steve Trang to speak?
Email steve@closemoresales.com with "Speaking request" in the subject line. Steve has spoken on dozens of stages about AI and sales.
How do I invite Steve onto my podcast?
Email steve@closemoresales.com with "Podcast invitation" in the subject line.
How do I apply to be a guest on Disruptors?
Apply on the Disruptors guest application page at https://disruptors.com/be-a-guest.